SERVICE MANAGEMENT (en)

SERVICE MANAGEMENT (en)

COURSES MANDATORY CONCENTRATION

RISET MANAJEMEN PEMASARAN/MARKETING MANAGEMENT RESEARCH (3 SKS)

This course aims to prepare students to write a thesis at the Masters level and to train them to be able to conduct or evaluate a research as part of their career in marketing. The theoretical component of this course is to introduce quantitative and qualitative research philosophies and to provide a broad understanding of basic research methods. The practical components are developing reading and writing research skills as well as critical thinking, problem definition, data collection and data analysis.

MANAJEMEN PEMASARAN JASA/MARKETING SERVICES MANAGEMENT (3 SKS)

This course aims to understand the important role of current and future service management. Designing a quality service strategy including a framework for     customer focused  management ,  and  strategies  how to improve  customer satisfaction and retention  through  a service strategy. This course also discusses the management and measurement of service quality, service recovery, the relationship between customer measurement and performance measurement, service mapping, and handling cross-functional problems through the integration of marketing with disciplines such as operations and human resources.

MANAJEMEN PEMASARAN GLOBAL/GLOBAL MARKETING MANAGEMENT (3 SKS)

The Global Marketing Management course is designed to provide an understanding of the strategy to enter the global market by understanding the global marketing environment such as the economic, legal, political, cultural, consumer behavior environment), research in the global market, determining the global marketing strategies and global marketing tactics by designing the right marketing mix and marketing sustainability in a global scope.

PENCIPTAAN NILAI PRIBADI DAN PASAR/PERSONAL AND MARKET VALUE CREATION (3 SKS)

This course aims to develop creativity and value creation for each student which is one of the bridges that can increase the value of an entity at a higher level.

MENGELOLA JASA/MANAGING SERVICES (3 SKS)

Service touches everyone’s life. Meanwhile, service management philosophy and strategy are implemented. The purpose of this course is to equip students with the necessary knowledge to understand the typical characteristics of services and formulate good strategies to minimize quality problems.